Products

Basmati rice for global markets

We grow and process EU-compliant basmati and supply it to your specification. Variety, grade, packaging, and labelling are all matched to what your market needs.

Our rice

EU-compliant basmati, grown for export

Basmati is at the heart of what we do. Working directly with our partner farmers, we control quality from the seed through to the export container. We exported around 50,000 MT of EU-compliant basmati in FY 2024-25, supplying buyers across Europe. Because we own the chain end to end, we can match the variety and grade to each customer rather than offer a single fixed product.

Our own brand
Jewar

Jewar, our own basmati brand

From farm to future

Jewar is our own retail basmati brand. It takes the same farm-to-fork basmati we grow and puts it on the shelf. The range is certified organic, sold across India and exported to the United States.

Organic Premium Basmati Rice

Organic Premium Basmati Rice

Premium organic long-grain basmati for India, 1 kg.

Organic Everyday Basmati Rice

Organic Everyday Basmati Rice

Everyday organic basmati for India, 1 kg.

India's Pride: the Legacy Basmati Rice

India's Pride: the Legacy Basmati Rice

Our export pack for the United States, 10 lbs / 4.54 kg.

Built around your needs

Specified to your market, not ours

Tell us the variety, grade, and packaging your market expects. We source, mill, and document to match.

01

Variety and grade

We supply the basmati varieties our buyers ask for, from traditional long-grain to the widely traded 1121 and 1509 grades, selected to suit your market.

02

Milled to specification

Grain length, moisture, polish, and sortex grade matched to your requirement. Every lot is laboratory tested before it ships.

03

Packaging and labelling

From bulk export bags to retail packs, in your specification or ours, with private labelling available end to end.

04

Full documentation

Each shipment ships with a Certificate of Analysis and complete farm-to-container traceability records.

Private labelling

Your brand, our rice

Fortune Rice offers end-to-end private labelling for domestic and international brands. From custom packaging to specification matching, we handle the complete process. Every batch comes with full traceability documentation and a Certificate of Analysis per shipment.

Custom rice packaging on a production line

Need a specific grade or custom packaging? Let us know.