Built-in, not bolted on
Extension and sustainability is a core part of every decision we make, from seed selection to export.
Est. 2005 · Western UP, India
Connecting nature to purity
Fortune Rice is a vertically integrated agri-export company producing EU-compliant basmati rice. We work with 2,500+ farmers across 15,000+ acres in Western UP, India, and exported around 50,000 MT in FY 2024-25.
2005Established
2,500+Partner Farmers
15,000+Acres Under Cultivation
50,000 MTAnnual Exports
72 hrsFarmer Payment
About us
A tale of excellence since 2005
Fortune Rice Limited is a leading manufacturer and exporter of basmati and non-basmati rice. Since 2005, we have worked directly with farmers through contract farming to produce EU-compliant rice. Our operation is fully vertically integrated, covering everything from agricultural inputs and field extension to processing and export.
Our principles
Built on farmer partnerships and science
Leading with science
We generate scientific evidence that redefines agriculture extension and sustainability benchmarks.
Risk on us, reward for farmers
We absorb the risks of new practices so farmers can adopt innovations with confidence.
Procurement
Three-stage model, one integrated chain
Our procurement runs in three stages. Stage 1: we provide interest-free inputs including seeds, fertilizers, and pesticides through partnerships with Bayer CropScience and Tata Rallis. Stage 2: we monitor crops constantly through extension agents, technology, and expert trainings. Stage 3: we purchase produce in our private mandi with guaranteed payment within 72 hours.
Proven, scalable model with 2,500+ farmers. Access an organized farmer base with independently verifiable sustainability outcomes.