Ajay Bhalothia
Director
Production and Partnerships
About
A tale of excellence since 2005
Fortune Rice Limited is a leading manufacturer and exporter of basmati rice, working directly with 2,500+ farmers across 15,000+ acres.
Our story
From farmland to global markets
Founded in 2005, Fortune Rice has built deep associations with farmers at ground level to produce paddy compliant with EU food safety standards. Through contract farming with 2,500+ farmers across 15,000+ acres in 250 villages, the company maintains strict control over the entire production process from cultivation to harvesting. We exported around 50,000 MT of EU-compliant basmati in FY 2024-25.
Vision
A consistent and reliable supplier of pure Indian basmati
Our vision is to set a fresh benchmark for excellence in the rice industry. We are dedicated to providing customers worldwide with premium-quality products that meet the highest levels of quality and safety.
Mission
Celebrating the natural essence of basmati rice
We celebrate the unique natural essence of basmati rice cultivated in the farmlands of India. Our deep association with farmers drives us to deliver pure and aromatic Indian basmati to customers across the globe.
Leadership
Meet our team
Dinesh Choudhary
Director
Operations and Finance
Arun Kumar
Procurement Operations
Procurement and mandi operations
Dr. Aakash Bhalothia
Science and Strategy
Extension and sustainability programs
Facilities
Infrastructure across India
Private agriculture market
Government-approved mandi yard in Uttar Pradesh for direct farmer procurement and quality-controlled paddy purchasing.
Processing facility I
State-of-the-art rice processing plant in Uttar Pradesh handling cleaning, grading, sorting, polishing, and packaging.
Processing facility II
Additional processing capacity in Central India to support growing export volumes.
Warehouses
Privately owned warehouses at Kandla Port, Gujarat for efficient export logistics and storage.
Partners
Trusted partnerships
We collaborate with leading agricultural companies, research institutions, and industry partners.
Bayer CropScience
Rallis India (Tata)
CarbonFarm
Cultyvate
Jain Irrigation
BEDF Foundation
ICAR-IARI
ITC Limited
Tilda
2005Established
2,500+Partner Farmers
15,000+Acres Cultivated
50,000 MTAnnual Exports
Want to understand how our contract farming model works?